Staged Homes are Strongly Recommended by Top Agents

Staging Facts

Charlotte Cochran

·  Most buyers form an opinion about a home within the first 7-10 seconds of arriving.

·  Over 90% of buyers look at homes they've found on the Internet. It is critical that your home makes a strong first impression online. Staging will help you do just that.

·  Sellers who spent $500 on staging recovered over 343% of the cost when they sold their home. (

·  In controlled tests selling identical homes, professionally staged vs. those not staged, the non-staged houses sold in 102 days, while the staged houses sold in 45 days. (Real Estate Staging Association)

·  It is estimated that only 10% of home buyers can visualize the potential of a home. That means 90% are not going to be able to look past dirt, clutter, and imperfections.

·  According to the National Association of Realtors (NAR), the average staging investment is between 1 and 3% of the home's asking price, which generates a return of 8 to 10%. That's a pretty good investment.

·  In a 2009 Home Gain Survey of over 2,000 Realtors, it was discovered that home staging typically provides a 586% return on investment.

·  According to a 2011 study by, these are some top updates you can make to prepare your home for sale that will result in the greatest return on your investment:

  • Clean and declutter: 872%
  • Lighten & brighten: 572%
  • Landscaping (both front and back): 473%
  • Paint interior: 250%
  • Update kitchen: 237%
  • Update bathroom: 172%

·  Staged homes spent 83% less time on the market than non-staged homes. (

Duke University conducted a survey to determine the importance people place on certain staging principles. In other words, they stated how important they felt these principles were when staging a home. The participants rated the principles on a scale of 1-7. These are just a few.

  • Remove personal items: 6.5
  • Use rooms for intended purposes: 6.49
  • Remove evidence of pets: 6.48
  • Turn on all the lights during showings: 6.39
  • Show homes furnished (as opposed to empty): 6.39
  • Remove personal photographs: 6.02

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